//17 Sources of inspiration for content campaign ideas by @shelleywalshuk

17 Sources of inspiration for content campaign ideas by @shelleywalshuk



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Sit down with a pen and a blank sheet of paper and write down 10 ideas that could propel humanity to a new level.

For example:

Growing new limbs and organs from our own tissuesRecycling waste into an energy sourceAn organism that purifies water into a level of water consumption A teleporting transporter ( invention of my dream, which does not fly anymore) Ermmm … ???? … .. ??? … .. … ..aaaarggghhh … .. ………. …………… ..nope

The first or the first two are easy.

At the fifth thought, you think hard and your head is swimming.

At eight o'clock your brain is ready to implode.

Thinking about ideas is not easy.

Your brain is injured and will do everything in your power to avoid working so hard.

Being creative can be physically painful and, as John Cleese says, the true secret of creativity is the ability to sit down with the discomfort until the right solution presents itself.

[1 9459003] It's much, much more difficult than you can imagine.

Only those who experience the agony of having to sit with a blank sheet of paper waiting for five outstanding conceptual ideas can tell you more.

The brain is a muscle. The more you flex, the more the generation of ideas is perfected.

Therefore, the more you work on a concept, the more you get used to having ideas.

As James Altucher recommends writing 10 ideas each day will keep your brain sharp and agile, and then when the pressure is exerted for you to broadcast the campaign, your brain is on your side.

I spent a lot of time studying and writing about creativity and idea generation, thinking, ideation or whatever the current buzzword, and the hard truth is:

There is no shortcut to having brilliant ideas.

] The kind of ideas that make you breathe and realize that all the hours spent banging your head against the desk, desperate for an imminent deadline, were worth it and that your work (and your reputation ) are saved.

What I've learned for many years in the creative industries Finally, you just have to put good ingredients to create good ideas. As if you were planning a day of riding on your road bike, you will not survive at a distance of 2,000 feet.

The ability to create good ideas consistently involves a lot of preparation and constant research:

Observe what others produce. Read a wide range of topics.S expose to culture.Search

The process of generating content ideas is not an isolated event that can be packaged with care.

Just like training at the gym to be faster and faster. stronger on the bike, you have to spend hours getting a quality result on demand.

I focus on reading books offline as widely as I can, especially on psychology, behavior and creativity, but also on random topics such as sleep, language learning, biology, busine ss, classical history and biographies.

When we work so much online, switching to offline mode has tremendous benefits in allowing the brain to function and maintain its agility.

Apart from any cultural contribution, staying in tune with trends and what others produce is essential – that's where I find the most inspiration for creative campaigns.

Anyone involved in creating creative content will know what all other recent campaigns are and will also know what has been done. had success and what did not. If they do not, then they should really do it.

So we get to the meat in the sandwich and we get to the point.

If you want to generate ideas, then The first step is to sit down and spend time looking for inspiration to feed your brain with certain ingredients, with which it can start cooking your own ideas.

Below is a list of the best sources. I am regularly inspired for generating ideas in content marketing.


Reddit has long been a source of disapproval for marketers because of its unpredictable and unforgivable nature towards manipulators. Redditors.

Again, Reddit is now considered one of the best sources of chance, the weird, the wonderful and all that you can imagine.

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Dataisbeautiful data Mapporn


The newspapers listed below Below are striking examples of the best journalistic content for news-based graphics and infographics.

A premiere media site n, then a search in each of these sources will give you an idea of ​​the topics and level you should aim for.

5. Guardian Datablog

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[1949] 59013] 9. Entrepreneur

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Visualization of the data

For pure "data viz porn", the following sites all offer an excellent collection of the best online examples and, as a collection of sources, cover the essentials of data visualization worthy d & # 39; interests.

David McCandless is considered one of the leading producers of data visualization. . His website, Information is Beautiful, is a source of inspiration for his work.

The awards event that he also directs (IIB Awards) is a fantastic source for seeing some of the best creative minds becoming in data namely

10. The information is beautiful

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11. IIB Awards

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15. Visualis the data

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16. Panda bored

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17. This is colossal

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Collosal is a slightly more cultural offer than Bored Panda.

If you need a coffee break and a little inspiration, then you will find something that catches your eye. Or at least something that you can post on your social feed.

When I look at the content campaigns of the industry, I have often found the direct influence of an item appearing on one of these two sites .


PS: If you specifically search datasets as a starting point for your inspiration, then I have the complete list of the best free data sources here ) .

More marketing content resources:

Graphic Credits

All screen shots taken by l & Author, September 2018

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