//12 Tips to Help Thrive in Voice, Visual, and Vertical Search by @ andybetts1
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12 Tips to Help Thrive in Voice, Visual, and Vertical Search by @ andybetts1

 

 

12 tips to help thrive in voice visual and vertical search by andybetts1 - 12 Tips to Help Thrive in Voice, Visual, and Vertical Search by @ andybetts1

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Research is a much more complex, complex and multi-faceted industry than it has ever been.

2018 has been a year of transformation for the industry, with new technologies based on AI. opportunities to interact with our audiences through research on various devices.

Some of the changes that the industry has experienced are:

Where is the research industry heading in the next year?

In the midst of so many changes, the central tenets of Google's strategy are becoming clearer than ever before.

In particular, three essential areas of activity were consolidated: Voice, Visual and Vertical Research .

By laying the groundwork in these areas, marketers can prepare not only for 2019, but also for the following years.

Key players in technology integrating their products into our homes, cars and offices is through voice, visual and vertical research that brands will connect to their audience.

This is great news for marketers, but especially for technical SEO specialists. and content marketing specialists.

While new behaviors are emerging among consumers, technical SEO specialists are uniquely positioned to ensure that the online presence of a brand is appropriate for all applications, websites and devices.

According to a BrightEdge study, only 3% of the 250 marketers surveyed believe that SEO and content are separate disciplines.

Senior leaders can now seek to be the linchpin of a customer-centric digital strategy if research specialists seize the opportunity.

With this in mind, you will find below 12 SEO Techniques and Content Marketing t ips to help search marketers implement their best solutions in voice, visual and vertical search in 2019.

Voice Search Tips for 2019

Initial hype around voice search began to fade and, in its place, there is more optimism reasonable as to the opportunities that it will bring.

Marketers can see that voice allows conversational research, but in 2018 very few really benefited.

Here are four tips that will help you develop an excellent voice search strategy for 2019.

1. Make full use of structured data

The number one tip for drawing The best part of voice search is to use structured data on all the relevant elements of your content.

Deloitte indicates that 54 Percentage of voice search users most often use this medium to "search for general information".

This will help search engines to identify specific resources and display them correctly in the results.

Google has recently opened rich results on all pages of Questions and Answers, which represents a huge opportunity to earn more SERP real estate – all the more so as the Voice search users are more likely to ask information questions.

2. Local Search Optimization

Customers now have only one voice command to find your business. Or no, if you have not set up the Essential Essential Practices .

Make sure your business is listed in local directories, with the correct business name, address, and phone number.

3.

Convenience is a key part of using voice search, so your content should allow consumers to find exactly what they need.

The micro-moments framework is particularly important here; people talk to their devices when they want to know, do or go.

Base your content on these needs and you will see improvement through user engagement signals on your website and application.

4 Develop your brand voice

When consumers talk to their devices, they expect a clear answer to their request.

Sometimes this will be a direct and pragmatic exchange, but other queries will open up more opportunities for conversation.

For example, Google indicates that [what car insurance is best for me?] and [which dog should i get?] are some of his fastest-growing personal searches.

The typical type [ SEO content "is full of key words.

Every brand should have a voice – and it becomes a literal necessity at the time of conversational research

The recent announcement of Google

Tips for visual search for 2019

With over 600 million Visual searches done every month on Pinterest alone, it's clear that this chnology has reached its tipping point.

Visual Research Turns a user's smartphone into discovery tool, using images to form search queries.

It has been popularized as a way to search for ideas by Pinterest, but also by Google, Amazon and a host of retailers.

There is some s technical and content tips that each brand must keep in mind to make the most of this emerging opportunity:

5. Follow Best Image Optimization Practices

Since the process of retrieving information for visual search is similar to that of searching images, the first step is to make sure your images can be processed for the appropriate queries.

Once. In addition, structured data, loading speed, and descriptive metadata are essential. Earlier this year, Google published guidelines on searching for images, written in an article about SEJ here .

6. Loading an XML Sitemap image

The more you can provide information to the search engines regarding your images, the better.

To do this, you can also submit an XML sitemap for image or add one. Existing site plan.

For more information on creating and submitting a click here .

7. Put the images at the heart of the online presence of your brand

In a post at the end of September this year, Google was clearly explaining how he had altered the image search algorithm:

"Over the last year, we have redesigned the Google Images algorithm to rank the results containing at one and the same time images and quality content. For starters, the authority of a web page is now a bigger signal in the rankings. If you're looking for DIY shelves, the site behind the image is now more likely to be a site related to DIY projects. We also give priority to the most recent content, so you are more likely to visit a recently updated site. "

What does this mean for brands?

It is always important to create an old-fashioned reputation. Even the best images need to be hosted on a reputable website with authoritative signals such as always important external links. Images can not be placed anywhere on the site, or even on the page. If you're serious about visual research, you'll realize images that are essential to your online consumer experience.

8. Building a Visual Identity

Visual search engines can indicate which company an image belongs to based on its aesthetic qualities.

For major brands, this may seem easier to obtain because they have considerable budgets for video. and high quality images.

However, the same rule can apply just as easily to small businesses.

Even if you use stock images for your social media accounts or your blogs, these can still be adapted to give them a unique look.

The important thing is to be consistent (so that you have a true visual identity) and to avoid using stored images without l '# 39; to adapt a little at least.

Otherwise, a visual search engine will have no way of determining which images are yours and which ones belong to many other sites using the same visual resources.

Vertical Search Tips for 2019

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As research evolves toward the ambient phenomenon, the main actor If you wish, it also fits into many new industries .

In each of these industries (or verticals), consumers visit specific sites adapted to their needs.

Think Amazon, TripAdvisor or Airbnb.

As these vertical search engines are installed, brands need a strategy.

These four technical and content tips are an excellent starting point:

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9. Data Deep-Dive

Consumers visit different sites for different reasons.

This means that their expectations vary; if they are satisfied, this will be revealed in your analysis data.

Analyze all available data on each platform to identify the needs of your audience, so that your brand can respond appropriately.

10. Understanding the ranking factors

The algorithm of Amazon A9 works very differently from that of Walmart or Target, for example.

Analyze the competition to try to understand which factors they prioritize and base your strategy on these results.

This may also indicate the factors that each vertical search engine considers to be a priority for its search engine.

11. Creating unique content for each platform

The risks of duplicate content are well known in the research industry, but many brands forget that this is important. also applies to vertical search engines.

Content can often also be served via Google.

However, if it's duplicated in many places, you run the risk of missing out on traditional search traffic and alienating customers who are experiencing cut-and-paste content when it sees it . .

Use the results of your data to create new content on all vertical search engines.

12. Maintaining Consistency

Although it may seem paradoxical to create new content for all platforms and to be consistent, one should make a distinction important here.

It has often been said that you are

Each piece of content that you post online reflects your brand identity and must maintain a consistent voice.

Show vertical search engines as part of the consumer journey, rather than a separate strategy.

Conclusion

In 2019, the symbiotic relationship between technological SEO, content marketing and digital know-how will continue to grow.

In particular, they will converge in the fields of voice, visual and vertical research.

Search engine marketers should open at this time of opportunity and responsibility.

The industry can occupy a central place in digital marketing arti official information helping to inform, optimize and measure more effective strategies.

Additional Resources:

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