53% of traders claim that they have "too much to do with too little time". Marketers must plan campaigns to get competitors out of the park . ] and search engines love and touch very specific ROIs. Google search operators help reduce tension.
Google search operators are special characters / commands that elevate your search capabilities beyond a regular search. Sometimes they are also called "advanced operators" and are useful for a multitude of tasks, including SEO Audit and content search. These are productivity boosters that make marketing easier for marketers. More importantly, they can give you insight into what your competitors are doing to help you find better ideas.
In this blog, I will show you 12 Google advanced search operators to surpass your competition.
1. See where the competitors were presented
Most marketers have one thing in common: they all want to be on high traffic sites. By using Google search operators, you can find more competitive content.
Here are three main reasons why:
You will discover more sites that accept guest posts in your area.
You will save time by looking for sites that will accept the topics you are writing about.
You will locate sites related to your competitors who rank well on Google.
So, how do you find these sites using search operators? The exact match and the minus sign operators are convenient here. Search "my competitor's name" is "mycompetitorswebsite.com" and Google will indicate where your competitors have a different author bios from their website.
Take "Julia McCoy is" -expresswriters.com:
53% of B2B marketers say that their content marketing approach has been moderately successful. In the same report, 21% said their success was minimal; 20% report that theirs has been very successful and 4% of B2B marketers say that theirs has been extremely successful. Only 2% of B2B marketers say that their content marketing has not succeeded at all.
In total, 98% of respondents reported that their content marketing efforts had been successful to some degree.
content marketing has gained, you need good copywriters. And search operator commands can help you find them. A simple technique is to perform a site search on a sectoral publication for the specific topic for which you need an editor, and then check who the authors are on that site.
In this way, you can outsmart your competition by hiring the best writers in your space. If I run a blog about red wine and I need a writer, I can find one who writes for a health publication because health is an industry close to my wine business.
I can search the "red wine" website in a health publication like Health. harvard.edu:
creates a lot of content . You admire their style and your target audience seems to like and share their content a lot. They have probably even outpaced you for most of the keywords for which you are both competing.
When you want to create content on a specific topic, you may want to see what this competitor has already written on this topic. Three search command operators are useful here: site operators, intitle and exact match.
Let's say that contentmarketinginstitute.com is the competitor in question and you want to see what he posted on the keywords infographics. You must search for the site: contentmarketinginstitute.com intitle: "infographics"
are worth ranking and which ones should be free for all.
The connection of your ebook will lead into your funnel . Leaving it untrimmed may not drive as many leads, but may generate more search and share traffic. But you have to do things correctly. All subjects are not worth it. And some are so worthwhile that you will not be able to generate leads if you do not wear them.
An intelligent solution is to see how a successful competitor manages this situation. What are the ebook (PDF) topics that they have activated and which ones have been left free?
Two search operators will be useful here: site: and filetype: operators.
website: kissmetrics.com filetype: pdf
perform rigorous tests to determine what interests their readers. Thus, imitating them in this area will undoubtedly prove to be a sensible step.
6. Use "+" to find what competitors wrote on two subjects simultaneously
People search multiple keywords simultaneously for comparisons or see how two or more things work together. Your competitors may have created content on these keywords.
They are probably already classified for them. To outperform your competitors for these keywords, you need to create better content than they use to beat them in the Google ranking game. For example, SEO and content marketing are two things people are looking for at the same time – to see how they work together. In fact, more than 800 people search for these terms every month:
my latest research .