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The beating heart of search engine optimization has not changed much in the past year: you still need to :

However, some things that have changed – from the introduction of mobile indexing in the first place to the way Google now uses real user metrics to measure the speed of the page – have caused a sensation and have an even greater impact when we look to the future.

In this article you will find 10 tips and advanced SEO techniques that you need to master if you want to stay on top of Google's ever-changing algorithm.

1. Give priority to your mobile site for mobile indexing first

We hope you have followed the migration of Google to l 39; Mobile indexation for the first time since its launch in March.

I hope. You have also elucidated the many misconceptions about the meaning of mobile-first indexing and its impact on ranking.

Let's clean up the record once and for all: with regard to mobile- first indexing, you do not need a flawless mobile site to claim your place as king of the hill (or SERPs).

And you certainly should not give up the SEO of your site on a desktop because the mobile indexing first is there.

Here's what you need to remember regarding this change:

The first mobile indexing is here. This means that if you have a desktop version and a mobile version of your site, the mobile version will be indexed and ranked preferentially relative to the version of your desktop. If it has not happened to you yet, it will be soon. There has never been a better time to create a site [1945917] . . If you know that your audience uses mobile, it's time to take the plunge! Do not use intrusive interstitials. Do not do it. They are not user friendly, and even if Google does not reprimand them yet, this change may soon occur. Create content by thinking about your mobile (without sacrificing its value). This means that you should avoid all formats that have loading problems on mobile devices and keep all the content on your website that helps it to rank (shorter mobile sites might be more aesthetic, but they often do not rank as well). Create a responsive site. If your site has not migrated yet and you plan to be responsive, this is the best time to do it. Make good use of "anti-crush" methods. The hamburger and accordion menus do not interfere with indexing and often enhance the user experience (especially on mobile devices).

Do not forget that the less your mobile site has obstacles for Googlebot, the better.

Just For To be sure, you should regularly check your server log files for scan errors.

2. Optimize for speed

Yes, 2018 was the year when the speed of the mobile page officially became a factor of ranking .

But how has this affected the SEO sector?

To find out, my team of Link Assistant did an experiment both before and after the infamous Page Speed ​​Update to understand the factors that affect the actual Google ranking.

The findings showed that, for the moment, the speed of the page did not really influence much the ranking, but the level of optimization did.

You can check both the speed of your page and the optimization of your website with the help of the new (and improved?) PageSpeed ​​Insights Tool .

This tool now measures sites according to the following criteria:

Optimization quality ("laboratory data" managed by the Phare tool). Actual user load duration ("data" field from the actual statistics of Chrome users extracted from CrUX data report). gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw== - 10 tips and advanced SEO techniques to know by @ ab80

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I am sure Google is vigorously testing all the factors, and we'll see a lot of changes very soon.

For now, make sure your site is dynamically optimized:

Run regular site technical audits and fix issues. Follow Google's recommendations for possible optimizations. You can get this information correctly in the PageSpeed ​​Insights tool. gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw== - 10 tips and advanced SEO techniques to know by @ ab80

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3. Exploitation of the report CrUX of Google

The switch Measurements of the real users (RUM) November 12 based on the CrUX data is one of the most substantial changes of 2018.

Although this still does not play a major role in the SERP, I would not be surprised to see Google rely more on these "Field data" instead of "laboratory data".

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What makes this data difficult for SEO professionals is that if we see the evolution of the industry towards the RUM, it is almost impossible to ############################################################################## Using local tests to discover this data, which complicates optimization.

The good news, however, is that the CrUX report is publicly available and you can explore all the necessary data: device and connection type, page load time, and so on.

All you need is a project in the Google Cloud platform in which you have access to Public project CrUX .

With some basic notions of SQL, you can retrieve the raw data collected by Google for your site and change your strategy based on this information:

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4. Get More Space SERP

The front cover of Google has undergone so many facade changes over the years, so who knows what the future holds for basic SERP products such as local packs, announcements, knowledge boards, answering machines, and so on. .

The only thing we can count on is that the results of organic research are constantly changing.

For example, the hotel pack has recently changed a lot, acquiring a different filtering system and four results. instead of three:

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So, how can you get a foot in this tumultuous search landscape?

Here is where you start:

The Earth Featured Extracts

I Know Selected Extracts Existed For Some Time, But Their Value N & # 39, has not decreased.

The selected excerpts are always presented above the search results (and, unfortunately, they are still difficult

How to create a featured excerpt?

You create content with words ranking questions (questions to which you want your audience to address) .Your format your content in terms of excerpt (paragraphs, tables, lists, etc.)

Also check out this study on Stone Temple which revealed this different format The ting techniques have different success rates depending on the markets:

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Answer the topical questions of your niche with the help of small paragraphs (40 to 60 words – size of a standard snippet).

Although it is not a guaranteed ticket for the zero position, it seems to work very well for different types of definitions (just be wary of the response areas of queries that provide dictionary definitions).

Diagram

Although schema markup does not provide you with an extract, you can get one (or more) features .

Here, in addition to the actual schema implementation, go to Google and test the queries you made. I would like to file.

Study what types of SERPs are drawn with these queries.Recover the spaces occupied by your content and ask yourself if you are satisfied with it (which is perhaps the most important), look for gaps that your content may fill .

5. Think of the videos as being the new king of content

The video may have killed the radio star and now, it seems like it looks like the writing of his next victim.

It's a joke – do not stop it completely from writing the content!

However, 2018 is the year when we learned:

People watch an average 1 billion hours of video content on YouTube every day.YouTube is the 2nd largest search engine . Videos increase the time of passage (the average number of mobile YouTube video views is greater than 40 minutes ). They occupy a lot of space in the SERPs. Moreover, according to STAT's study the number of video carousels in Google's SERPs nearly doubled: gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw== - 10 tips and advanced SEO techniques to know by @ ab80

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Videos are a phenomenal way of boosting engagement.

Here is the best place to start making and Optimize Videos for your audience. :

Create branded videos and product demonstrations.Create educational videos about the use of your products or services.Run live shows such as webinars or interviews. Add relevant metadata (titles short, detailed descriptions) and video transcripts so that Google can fully understand their intent (s). Go for the exact match of keywords (it's always something on YouTube). Fill in the keyword tags as they are used for the recommended videos. Download videos on popular platforms : YouTube, Wistia, Facebook, Vimeo, Instagram, etc. Submit a video plan to the search engines.

Also remember that the demand for the number of YouTube deposits increases by by 70% each year.

6. Update your Google My Business listing

Google adds new features to its Google My Business (GMB) like crazy to develop local search.

According to a Moz survey GMB signals are strongly correlated with the local ranking factors of packs.

Components such as Google Posts, images, Google Q & A and reviews are some of the biggest factors in GMB rankings.

Despite this, few companies care about optimizing GMB signals, so this is an opportunity that can give you a head start over your competitors.

Here are some tips and tricks to consider:

. Use Google Posts

I'm sure you post to Facebook and Twitter. Do the same for Google Posts .

Do not forget to use stimulating action calls to trigger conversations.

Add your own questions and answers to Google's questions

] Thus, this section will contain branded content related to your business.

Download and regularly update images from your GMB list

And do not forget, you can now add videos here too!

Complete all categories on your list

GMB is constantly updated with new categories.

If you have not been logged in to your profile for a while, you may be surprised to discover a number of empty fields.

Make sure you regularly update your profile information.

Comments on the Lever

Reviews have always been an important factor for the reputation and relevance of companies, and it will not change any time soon.

Ask each customer to write a comment about a service or product that suits them and who you always answer.

7. Build Your Brand Using Unrelated Brand Mentions

According to Google Search Quality Guidelines Brand reputation is a primary consideration in the ranking process.

So, links Search engines still weigh Unbranded brand mentions and sentiment (that is, reputation) are determining factors.

You can create the reputation of the mark independently. number of ways (some being more natural than others):

Mention your brand online whenever the opportunity arises (especially if customers ask questions that your products / services may solve) . Respond to your users when they chat directly with them about your brand on social media. Use social listening to find your brand endorsements and address praise and complaints. Find endorsements of your competitors and see if you can reverse their reputation tactics and steal them for yourself.

Learn how to use the new Google Search Console

The Google Search Console continues to provide many useful features, making it one of the most essential ] SEO tools of the market . .

Even if you prefer other tools, it is worth considering.

Here are some of the most useful features:

URL Inspection